The Locals - Eye Level Dialogue

The objective of the project is to expose the background to the spread of crime in Arab society, the causes which resulted in the state of affairs we are experiencing today, the feelings of Arab citizens, and to indicate the steps necessary for eradicating the phenomenon. This is in order to allow for as much of Israeli society as possible to gain an understanding of the background, processes, and terror in which the majority of the Palestinian citizens of Israel live, to dissolve such prejudices as that of Arab society being fundamentally violent, without respect for state laws, and to recruit the entire Israeli public to support the justified demands of Arab citizens for a sane and safe life.

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This year (2021), we have chosen to emphasize an important and less familiar angle to most Jewish society in Israel and convey a more optimistic message.
The Jewish mainstream’s familiarity with Arab society remains at the level of stereotype and the ease of looking through one-dimensional glasses, so the common narrative disparagingly labels Arabs as incapable and lacking in initiative. The campaign includes a glimpse into the world of successful business men and women, entrepreneurs, academics from diverse fields, ventures in education, social action and more.

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